Regardless of race or belief systems, humans share a universal bias for magic pills — these are quacks or ideas that promise quick and exaggerated results with almost zero effort. Although we harbour serious doubts about the promised results, something within entices us to gamble no matter how unlikely the odds for success. This explains why fat-burning tea or vibrating waist belts that promise six-pack abs within weeks are still in high demand. CHOOSE LIFE, with wit and tact, calls out this delusion and nudges you to consider a reliable and potent alternative — life principles. These principles do not promise effortless results, but they will consistently distinguish you from the crowd, set you up for success, and offer you the best odds of achieving and holding onto tangible results in the big areas of life.